Using the correct creative strategy with a strong idea, it can be a very powerful tool with extraordinary results. Used unwisely, it will go shockingly bad. The audience judges a viral promotion, so it is important you get it right the first time!
Media planning, distribution, sharing or seeding, call it what you like, it is critical. We have seen many major companies using this trend, to get, a step ahead of their competitors in marketing, adverting and branding more importantly.
The games industry and IT manufacturers have also caught on to this fad. From the latest games console to the trendiest new phone or laptop, used in the right way, you could be laughing all the way to the bank!
Tarpon have taken a step in this direction to maximise and broaden its brand image. From charity videos to informative presentations; the IR35, interview techniques, up to date information on current legislation changes on income tax and HMRC dispensation, not only is this a very useful tool and source of information, it is also acting as a great marketing medium to create brand awareness to pass on.